According to the Hilton Head Island Bluffton Chamber of Commerce, about 62% of local business owners said visitation was down during the summer. With effective vacation rental marketing strategies, you can attract guests even during the off-season.
Not sure where to start? Apply these rental marketing techniques to reach potential guests online. With these vacation rental marketing tactics, you can boost rental bookings and your ROI!
Upgrade to Generate Rental Bookings
Your rental property won't stand out from other vacation rentals if it looks out-of-date. According to an Airbnb survey, 87% of travelers say amenities affect their experiences. Adding desirable amenities can increase your nightly rates and help you generate more bookings.
Explore vacation management trends to offer better guest experiences. Consider:
- Sporting equipment
- Bikes
- Great outdoor spaces
- Family-friendly games
- Streaming services
- A porch swing
- Barbecue or grill
- Coffee maker
- Smart home features
- Wireless internet
- TV
- Pool or jacuzzi
- Luxury kitchen items
- Grooming/beauty productions
- Adapters and chargers
- Extra linens and toiletries
Make a strong first impression the moment people see your listing online or visit in person. Add a welcome mat, improve the landscaping, and add new light fixtures.
Show off these upgrades by hiring a real estate photographer. Request video content, including video tours and virtual tours. High-quality content will help you engage potential guests online.
Enhance the Online Listing
Strengthen your vacation property marketing plan by optimizing your online listing. A strong listing should include:
- An attention-grabbing headline
- A detailed description/walk-through
- Location-specific keywords
- A list of amenities
- The nightly rate
- Your contact information
- A strong call to action
- Videos and photos
An appealing online listing can help you generate more rental bookings. Consider outsourcing this task to a property management company. Their understanding of the local market can help you appeal to a broader audience of potential guests.
Use Multiple Channels
Develop an omnichannel vacation property marketing strategy. Show off your listing on multiple platforms to expand your reach. That includes:
- Social media
- A blog
- Google Ads
- Facebook Ads
Leverage paid advertising using Google Ads and Facebook Ads to gain more online visibility. Potential guests can click on photos of your property to find the listing online.
While developing your vacation rental marketing campaigns, leverage personalization to appeal to potential guests. For example, you can direct your messaging to families versus business professionals. Consider each guest's interests and needs to create compelling, engaging messages.
Outsource for an Effective Rental Strategy
Instead of applying these vacation rental marketing strategies alone, partner with a property management company. A full-service company can cover:
- Cleaning
- Booking coordination
- Guest services
- Check-in/check-out processes
- Accounting
- Rental payments
- Inspections and maintenance
Relying on their services will ensure you develop an effective rental strategy. You can save time and money, maximize efficiency, and boost your ROI.
Apply Our Vacation Rental Marketing Strategies
Use these vacation rental marketing strategies to ensure your success in today's competitive market. Remember, you don't have to do it all alone. Instead, outsource to PMI Sea Island.
We're committed to enhancing the value of your investment property through honesty, communication, and accuracy. We'll provide real-time access to how your property performs using state-of-the-art technology. Contact us now for a free consultation.
